Thursday, October 30, 2014

Rug Zone featured on ITV’s This Morning Program


One of the strange thing about having an online rug business is the unexplainable peaks and troughs of the sales patterns. At around lunchtime today the server suddenly went into overdrive with an unexpected intake of orders. After quick peek at Google Analytics the Real Time statistics confirmed there was an unusually high volume of visitors to the website.

Further investigation revealed that some of our visitors had seen us on TV. Then it dawned on us, “It must be the rugs we sent to This Morning Program, two days previous”. Yes, Linda Barker was doing a feature “Bring the countryside castle look to your home” and requested one our Antique Effect Medallion Natural Look Rugs in Grey for the feature. Linda has also used the same rug on 60 minute makeover and even uses it as a backdrop for many the home decor items on her own ecommerce site www.reallylindabarker.co.uk. Which tells me that she must have a genuine affiliation to the rug.    

As an online rug retailer we always look for something different or out of the ordinary and the Antique style flat woven rug with its funky flatweave texture really fits that bill. Unfortunately it never appealed to the majority UK consumers, so once the current stock is sold it won’t be repeated. But don’t despair, if like Linda Barker you dare to be different, we always have stocks of some weird and wonderful.rugs... just because we too get sick of the same old designs and textures you can see on every website.

Many thanks to the team at This Morning for a great feature, you can view the article at itv.com

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